Dec. 18, 2009, West Chicago, Ilinois – This past summer, the Gardens at Ball were transformed into a film set, which was used to shoot a new television commercial for Burpee Home Gardens®. The spot is set to hit consumer airways in the spring on lifestyle networks such as HGTV and DIY, and will reach more than 27 million viewers. This ramp-up in consumer marketing is part of Ball Horticultural Company’s integrated media campaign to inform consumers about all the benefits of Burpee Home Gardens and to drive them into the store.

“The commercial is designed to bring Burpee to a new, younger, more casual gardening audience, and to convey that these plants bring pride and success to the gardeners who grow them,” says brand manager Jessie Atchison. “It’s upbeat, happy and has a neat, modern twist at the end.”

In 2008, U.S. gardeners spent a total of $2.5 billion on supplies to grow their own food, according to a National Gardening Association survey. Herbs and vegetables are the fastest growing category in gardening. With the power of the best-known gardening brand behind it, Burpee Home Gardens makes it easy to take advantage of this growing market.

To view the new Burpee Home Gardens TV commercial, visit www.ballhort.com/Growers/_burpee.aspx.  

“Clearly the time is ripe to prepare for this growing trend. Our new Burpee Home Gardens program can help growers market Burpee-branded, garden-ready vegetable and herb plants to every one of their retail customers,” says Atchison.

For more information about the Burpee Home Gardens program, get certified as a Burpee Home Gardens Grower through your Ball Sales Rep or ColorLink Customer Service Rep at 800-879-BALL. Download the Grower Guidelines at www.ballhort.com/Growers/_BurpeeGrowerGuidelines.asp .