Feb. 10, 2009 — What happens when the green industry “takes back” green? Despite the media messages and photo ops from other economic sectors, one of the few truly green industries is composed of the 2,000 plus members of Landscape Ontario.
By introducing the ‘Green for Life’ program, Landscape Ontario (LO) wants to re-establish the connection of how green gardens really are.
From cooling our cities to removing pollution and improving our quality of life, green spaces with trees and other landscape plants make a difference. Shade trees reduce the need for air conditioning and plants help cool the air temperatures through evaporative cooling.
“Our members grow, plan and nurture true ‘green,’ and we felt this was a good time to talk with consumers about the real benefits of spending more time outside,” says executive director Tony DiGiovanni (pictured at right).
The program will include the debut of a new website this spring. It will showcase hundreds of award-winning member designs to help inspire consumers to make better use of their outdoor living spaces. Promotional material will include signs for landscape contractors’ trucks, store materials, and banners for garden centres, as well as public relations activities.
“Green for Life will inspire with hundreds of award-winning images of designed outdoor spaces,” says LO public relations manager Denis Flanagan. “When you see the magic designers create in an outdoor living space, you begin to understand our excitement regarding the consumer outreach program.”
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