Proven Winners® has launched Proven Beauty™, a new online magazine, in an effort to further reach current and future gardeners. Proven Beauty is geared to reach those using the Internet for everything from reading to research. This publication can be found at www.provenbeauty.com/magazine.
“We are extremely committed to reaching the end consumer – whether it be an 18 year old or a 60 year old,” said director of marketing Marshall Dirks. “This tool was created to reach consumers of all ages – and younger consumers in particular – by providing an insightful online publication about gardening to enhance the readers’ experience, but with an earth-friendly, paperless approach.”
The publication is free and can be viewed when it’s convenient to your schedule. The articles in the first edition include “Water Wisely,” “Make it Easy,” “Share your Garden with Butterflies,” and an excellent Q & A feature with plant expert P. Allen Smith.
The publication is scheduled to run on a quarterly basis in different regions. To provide the most insightful information possible, Proven Winners is working with leading gardening editors from across the country to provide hands-on information specific to the reader’s region. Following the magazine is a survey that lets readers share their opinions of how editorial can improve from issue to issue. This direction will then be used to guide editors to answer common concerns and provide ideas and suggestions to further increase the joy, ease and success of gardening.
|
