June 17, 2008, Columbus, OH — OFA, an Association of Floriculture Professionals will host its annual OFA Short Course from July 12-15, in Columbus, Ohio.
Totalling more than seven acres, this year’s trade show has more than 1,500 exhibit spaces showcasing products for all kinds of green industry businesses, from retail to nursery to greenhouse. Some 130 educational sessions have been scheduled. The conference/trade show draws about 10,000 exhibitors and attendees each year.
In addition to offering the education, trade show, and networking opportunities, there are several new attractions this year.
New varieties are prominently displayed in the Ohio Short Course.
Merchandising Display – If you’re curious about what the retailers are doing to increase sales, you’ll definitely want to check out the new merchandising display area. This interactive section will allow attendees to actually get involved while learning about the top merchandising tips and trends.
Sustainability – With five Monday educational sessions, the Town Hall Meeting, and an area devoted to environmentally responsible products, this will be a major new focus for the 2008 Short Course. Similar to the New Products area, the Project: Green Planet area will feature new products but only those considered to be eco-friendly.
ANLA Annual Meeting – This year, Short Course will host the American Nursery and Landscape Association’s annual conference. ANLA leaders will arrive early for their three-day meeting (to be held July 11-13), and then join OFA in educational sessions and on the trade show floor.
• www.ofa.org, 614-487-1117