WEB EXCLUSIVE
Proven Winners
polls your customers
In mid-October, Proven Winners sent out a survey to consumers in Canada and the U.S. to find out how and why consumers gardened. Just over 8,000 people responded and here's what they had to say.
Oct. 28, 2010 – In mid-October, Proven Winners sent out a survey to consumers in Canada
and the U.S. to find out how and why consumers gardened. Just over 8,000 people responded and here are highlights from the survey:
-Gardening magazines are the top resource for gardening inspiration followed by prior gardening experiences and online websites and blogs.
-Sixty-five per cent of consumers are looking for spring gardening ideas year round, 17 per cent don't plan ahead and instead buy what they see and like at the store and 15 per cent plan for the garden several months ahead of the season.
-When it comes to container gardening, the majority (42 per cent) plan their container gardens just by looking at what plants are available, 12 per cent stick with the tried and tested plants that they are already familiar with and the same amount of people purchase plants in colours that complement their home.
-Sixty-eight per cent of people say the most important factor when deciding on a container plant is matching the plant to the proper lighting conditions, 57 per cent say it depends on ease of care, 40 per cent will select a container gardening plant based on whether the flower is a favourite colour, 39 per cent take into account how big the planting will get and 20 per cent decide on a plant if the colours match their home.
-Survey respondents say they garden for the following reasons: I enjoy watching the plants grow and change (43 per cent); I find it relaxing (24 per cent); it beautifies my home (18 per cent); I get nice comments from visitors and neighbours (five per cent) and because it is good exercise (one per cent).
-Respondents were split in the middle when it came to buying plants online. The percentage of people who have purchased plants via the web came in at 49.8 per cent compared to those who haven't at 49.2 per cent.
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