Marketing
Feb. 27, 2017 – Proven Winners® has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice® Facebook page the video has been viewed over 700,000 times in just two weeks.

Produced by Fairly Painless Advertising based in Holland, Michigan, the consumer-focused video puts the viewer directly in the shoes of someone planting a garden, inspiring them to create their own spaces using flowering shrubs.  
The video helps consumers understand that Proven Winners ColorChoice flowering shrubs are unique, colourful, and easy to grow. It conveys a message of confidence, that gardening can be a fun and creative, and that every garden is a reflection of an individual’s personal style.

“Our main goal for creating this new video is to build confidence and to share the message that Proven Winners varieties break the traditional paradigm that shrubs are dull, green and unmemorable,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice.

“With over 270 unique shrubs in the ColorChoice line, retailers can create a customized Proven Winners program tailored for their climate and clientele.”

The video features many unique shrubs including: 'Aphrodite' sweetshrub, Sonic Bloom® Pearl reblooming weigela, Lo & Behold® 'Blue Chip Jr.' dwarf butterfly bush, Let's Dance® Big Easy® reblooming hydrangea, Invincibelle® Spirit II hydrangea, Oso Easy® carefree roses, Sprinter® boxwood, Sugar Shack® buttonbush, 'Sweet Summer Love' fragrant clematis and Lavender Chiffon® rose of Sharon.

ABOUT PROVEN WINNERS COLOURCHOICE

Proven Winners® ColorChoice®is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants.

Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalogue, including over 240 varieties marketed under the Proven Winners ColorChoice brand, including Incrediball®hydrangea, Lo & Behold® butterfly bush, Bloomerang®reblooming lilac, and ‘Sweet Summer Love’ clematis.

For more information, visit www.ProvenWinners-Shrubs.com and www.SpringMeadowNursery.com.
Feb.  9, 2017, Toronto – Valentine’s Day is the perfect occasion to show your lover, family or friend just how special they are.
Jan. 12, 2017, Guelph, Ont. – As temperatures lower and nights get longer, there is nothing like a beautiful blooming plant to brighten the home.
Dec. 14, 2016, Leamington, Ont. – Pure Flavor® has launched its newly redesigned website (www.pure-flavor.com).
Dec. 14, 2016, Toronto – The holiday season is an opportunity to celebrate old traditions and create new ones with friends and family.
December 2016 – The Fraser Valley used to be one of the major hop growing centres of the world. Records indicate the first hops were grown in 1892 (albeit in Saanich on Vancouver Island), before production moved to the Valley.
Nov. 2, 2016, De Lier, the Netherlands – Dümmen Orange is taking the next step in uniting the world through the language of flowers as it launches its online product catalogue and an improved website.
November 2016 – When it comes to marketing, we’ve all seen those quirky tag lines or pub-quiz style snippets that pique our interest and make us look further behind a product.
Sept. 29, 2016, Guelph, Ont. – Fall is just around the corner and as the leaves begin to change, so do the flowers that are in season. Soon, everywhere you look there will new brides planning the happiest day of their lives and a big part of wedding planning is choosing the right flowers to fit the bride (and groom’s) vision.
 
Flowers set the feel of the wedding and whether they are bright and bold or soft and subtle, the floral arrangements, bouquets and boutineers are an important part of any wedding. Luckily, brides do not have to look too far when trying to pick the right flowers.
 
“Ontario greenhouse growers produce a wide variety of flowers that are perfect for the big day,” says Dejan Kristan, marketing director for Pick Ontario. ”For autumn weddings, flowers and plants like asters, celosia, sunflowers, chrysanthemums, zinnia, sedum, eucalyptus, and succulents can add lots of interesting texture and a seasonal look to your arrangements and bouquets.”
 
HERE ARE KRISTAN'S TOP FALL WEDDING PICKS

• Matsumoto asters are a cheerful addition to any bouquet. Their bright yellow centers give them a daisy-like charm.

• Celosia plumes are great for boutonnieres, and add brilliant colour and feathery texture to arrangements. 
    
• Use tall sunflowers to add height and a bold splash to mixed arrangements. A fun flower that is also so recognizably “autumn.”

• Chrysanthemums are another classic bloom that radiates with the beauty of the fall season, especially when using them in warm tones of reds and oranges.

• Succulents are not only trendy, but also extremely hardy and you can enjoy them long after your wedding day is over. They add unique shapes and texture to your arrangements.

• Talk to your florist and experiment with hardy stems like the silver dollar eucalyptus, curly willows, and rose hips. All add soft colour and something special to your bouquets and table arrangements.

• Spray roses offer the beauty and fragrance of roses, but on a charming miniature scale. Each branched stem has multiple blooms, which make excellent fillers in large arrangements.
 
LOCALLY GROWN FLOWERS

It is highly recommended for brides and grooms to choose locally grown flowers. By doing so, the longevity of the flowers is highly maximized and they can be enjoyed even after the day has passed.

Local flowers also tend to have more fragrance than those imported, as their scent comes from natural chemicals that they release into the air. Imported flowers often lose these chemicals during their long transportation, so the shorter the trip the longer the scent of the flowers will last.
 
“Flowers are one of the most essential parts of any wedding and fall is the perfect time to experiment with soft colours, unique textures and various types of blossoms,” adds Kristan. “I don’t think there is a better way to enhance the happiest day of your life than with fresh, locally grown flowers that smell like they’ve been picked that morning.”
 
For more information, please visit www.pickontario.ca. Follow @pickOntario on Twitter and Instagram, and like them on Facebook.
 
ABOUT PICKONTARIO

PickOntario is an initiative developed by Flowers Canada (Ontario) Inc. to raise awareness, interest and demand for Ontario-grown cut flowers and potted plants. When you pick Ontario, you are supporting the more than 200 greenhouse farmers who employ approximately 9,000 people in our province. The growers in Ontario work hard to produce quality flowers and use the latest trends in technology and growing techniques to ensure their products are delivered fresh to local retail establishments, daily.
Sept. 27, 2016, Leamington, Ont. – With a staggering submission count of over 5000 entries from 21 countries and five continents across the globe, Zing! Healthy Foods™ was thrilled when it captured top honours with a Gold Award for its website (www.ZingHealthyfoods.com) and a Bronze Award for packaging with its exclusive Chef Sampler this year at the Summit Creative Awards (SCA).
October 2016 – Thousands of Torontonians enjoyed a sampling of floral delights one day this past summer, all courtesy of pickOntario.
August 2016 – Do greenhouses have distinct brand recognition?
July 5, 2016, Leamington, Ont. – NatureFresh™ Farms expansion to Ohio is not only giving consumers in the mid-west a great tomato on the vine with its OhioRed™ tomatoes, its giving the company an opportunity to develop year-round programs that are focused on locally grown products.
May 2, 2016, Guelph, Ont. – Enrolment begins today for students from 53 Ontario school boards to participate in the Fresh from the Farm school fundraiser.
Aprll 13, 2016 —The ‘buy local’ movement in British Columbia is gaining momentum.

The Investment Agriculture Foundation of B.C. (IAF) has announced the appointment of Donna Anaka to the position of Buy Local Program Coordinator.
 
Anaka joins IAF following a 20-year career with the B.C. Ministry of Agriculture. She has worked on a wide variety of buy local and agri-tourism initiatives in her career in B.C.’s agri-food and seafood industry.
 
“Joining the Investment Agriculture Foundation is providing me with a tremendous opportunity to continue to work with a wide variety of agrifood and seafood industry stakeholders to increase sales of locally grown and processed foods sold across the province,” Anaka says.
“Buying local is a trend that is here to stay and the Buy Local Program provides industry with yet another incentive to design and execute buy local marketing campaigns to increase consumer demand and develop long-term loyalty to BC products.”
 
ABOUT INVESTMENT AGRICULTURE FOUNDATION OF BC

IAF is an industry-led, not-for-profit organization representing the agriculture, food processing, farm supply and post farmgate sectors across B.C.

Celebrating its 20th anniversary this year, IAF works with its industry partners and funding organizations to invest in projects that enhance the competitiveness, profitability and sustainability of B.C.’s agriculture and agri-food industry.
Page 1 of 18

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

CPMA Conference
Tue May 09, 2017 @ 8:00am - 05:00pm
IOBC Canada 2017
Sun Jun 04, 2017 @ 8:00am - 05:00pm
Grower Day'17
Wed Jun 21, 2017 @ 8:00am -