Feb. 27, 2017 – Proven Winners® has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice® Facebook page the video has been viewed over 700,000 times in just two weeks.Produced by Fairly Painless Advertising based in Holland, Michigan, the consumer-focused video puts the viewer directly in the shoes of someone planting a garden, inspiring them to create their own spaces using flowering shrubs. The video helps consumers understand that Proven Winners ColorChoice flowering shrubs are unique, colourful, and easy to grow. It conveys a message of confidence, that gardening can be a fun and creative, and that every garden is a reflection of an individual’s personal style. “Our main goal for creating this new video is to build confidence and to share the message that Proven Winners varieties break the traditional paradigm that shrubs are dull, green and unmemorable,” said Tim Wood, product development and marketing manager for Proven Winners ColorChoice. “With over 270 unique shrubs in the ColorChoice line, retailers can create a customized Proven Winners program tailored for their climate and clientele.”The video features many unique shrubs including: 'Aphrodite' sweetshrub, Sonic Bloom® Pearl reblooming weigela, Lo & Behold® 'Blue Chip Jr.' dwarf butterfly bush, Let's Dance® Big Easy® reblooming hydrangea, Invincibelle® Spirit II hydrangea, Oso Easy® carefree roses, Sprinter® boxwood, Sugar Shack® buttonbush, 'Sweet Summer Love' fragrant clematis and Lavender Chiffon® rose of Sharon.ABOUT PROVEN WINNERS COLOURCHOICEProven Winners® ColorChoice®is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants. Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalogue, including over 240 varieties marketed under the Proven Winners ColorChoice brand, including Incrediball®hydrangea, Lo & Behold® butterfly bush, Bloomerang®reblooming lilac, and ‘Sweet Summer Love’ clematis. For more information, visit www.ProvenWinners-Shrubs.com and www.SpringMeadowNursery.com.
Feb. 9, 2017, Toronto – Valentine’s Day is the perfect occasion to show your lover, family or friend just how special they are.
Jan. 12, 2017, Guelph, Ont. – As temperatures lower and nights get longer, there is nothing like a beautiful blooming plant to brighten the home.
Dec. 14, 2016, Leamington, Ont. – Pure Flavor® has launched its newly redesigned website (www.pure-flavor.com).
Dec. 14, 2016, Toronto – The holiday season is an opportunity to celebrate old traditions and create new ones with friends and family.
December 2016 – The Fraser Valley used to be one of the major hop growing centres of the world. Records indicate the first hops were grown in 1892 (albeit in Saanich on Vancouver Island), before production moved to the Valley.
March April 2017 – Questioning whether social media and mobile marketing should be part of your plan? Consider this: the average user spends 50 minutes a day on Facebook – almost an hour! Social media is becoming part of our natural lives – we’re willing to devote a crucial hour to it, even after working 8+ hours and spending time with our families and friends.
February 2017 – The Nannup Flower and Garden Festival is held every year in the southwest of Australia during the third week of August. Last year was the first year that the festival introduced show gardens constructed by both local organizations and landscape designers to provide the consumer with new ideas and solutions.
Jan. 1, 2017, Toronto – The first garden centre in Red Deer, Alberta, Parkland Nurseries & Garden Centre is one of two winners of the 2016 Retailer of Distinction Award from the Canadian Gift Association (CanGift).
January 2017 – Building our greenhouse in 2013 was an adventure from the very start. A rainy summer pushed back our construction by months and we had a deadline that had to be met because we were hosting a wedding in our greenhouse (the greenhouse that didn’t exist yet) in October.
DECEMBER 2016 – It became very clear in May 2012 that I was meant to start a greenhouse with my husband Tanner. Even though I had graduated from Olds College with a diploma in production horticulture seven years earlier, building a greenhouse was not a dream I ever thought would happen. In fact, I had convinced myself after graduating that owning a greenhouse was going to be impossible.
November 2016 – It feels like just a few months since Greenhouse Canada last asked for a “trends” article, but it was actually two years. Time really doesn’t care whether you’re having fun.
March 9, 2016, Kingsville, Ont. – Eight years and counting! Mastronardi Produce is celebrating its eighth consecutive year of being named one of Canada’s Best Managed Companies.
Feb. 9, 2017, Vancouver – Village Farms International Inc. has been named to the 2017 OTCQX® Best 50, a ranking of top performing companies traded on the OTCQX Best Market last year.
January 2017 – Ian Adamson, owner of Greenbelt Greenhouse, credits the Growing Forward 2 (GF2) program for helping him carefully examine his financial position and then significantly improve it by installing innovative packing equipment that increased productivity and his bottom line while decreasing water consumption in his operation.
Oct. 17, 2016, Ottawa – The Canadian Agricultural Human Resource Council (CAHRC) has developed the Ag Smart-Association App (ASApp) to help agricultural associations save money, engage members and improve revenues through a powerful new phone app. After rigorous testing, ASApp was launched this fall via Apple and Google App stores.
Oct. 17, 2016, Guelph, Ont. – The latest round of Ontario farm property assessments are in the mail. Every four years, the Municipal Property Assessment Corporation (MPAC) updates assessments on all properties for tax purposes, including farm property. This year’s assessments reflect new property values as of Jan. 1, 2016.
September 2016 – A posthumous award was among those presented by the Alberta Greenhouse Growers Association last year during its annual awards reception during the Green Industry Show and Conference in Calgary.
March April 2017 – Within a five-minute drive from my home in a medium-size (90,000 residents) city in southwestern Ontario there are three major grocery retailers, a couple of specialty food shops and about 30 restaurants.
February 2017 – Growing exotic produce in greenhouses has been known since the 18th century, but growers attending the Pacific Agriculture Show (PAS) in Abbotsford, British Columbia, were told not to discount their commercial potential.
January 2017 – How do we get a realistic measurement on the “state of the industry?”
January 2017 – Welcome to our third annual state-of-the-industry report, an inside look at some of the factors impacting greenhouse horticulture from coast to coast. It’s another taking-of-the pulse with new and previously included voices and their views on what’s happening today – and what’s to come.
December 2016 – Need evidence that succulent plants are hot? Here’s some. In recent months, I was invited to speak on succulents at a fruit and vegetable convention, and to a local herb guild. Can you name two industry segments less likely to give a Rhipsalis about such stuff?
September 2016 – Looking for some advice on flowering perennials in the fall?
March April 2017 – The gap between labour demand and the domestic workforce in agriculture has doubled from 30,000 to 59,000 in the past 10 years and projections indicate that by 2025, the Canadian agri-workforce could be short workers for 114,000 jobs.
Jan. 17, 2017, Ottawa – New research suggests that Canada’s horticulture industries are at risk of becoming increasingly vulnerable to potential labour fluctuations as their dependence on foreign labour sources rises rapidly.
Dec. 21, 2016, Guelph, Ont. – Labour shortages are the next growth-limiting factor on Canadian farms.
Dec. 15, 2016, Ottawa – Changes have been introduced to improve the Temporary Foreign Worker Program for workers, for employers and the Canadian economy.The measures were introduced earlier this week by John McCallum, minister of immigration, refugees and citizenship, and the MaryAnn Mihychuk, minister of employment, workforce development and labour.
November 2016 – If there’s a single word to sum up industry leaders, current or emerging, it would be “passion.”
Sept. 22, 2016, Ottawa – The Agriculture and Agri-Food Labour Task Force is thanking the Parliamentary Standing Committee on Human Resources, Skills and Social Development and the Status of Persons with Disabilities (HUMA) for its valuable input and its prudent middle-ground approach in its Temporary Foreign Worker Program (TFWP) Report.
March April 2017 – A pair of longtime industry volunteers have been honoured by Flowers Canada Ontario during presentations at this year’s AGM.
Jan. 19, 2017, Jordan, Ont. – John Valk has added another accolade to his already highly distinguished career in greenhouse horticulture.
Jan. 18, 2017, Jordan, Ont. – A long-time volunteer has received this year’s Outstanding Contribution to the Industry Award from Flowers Canada Ontario.
November 2016 – They’re greenhouse vegetable growers, flower growers, specialty crop specialists or plant retailers, and they’re this year’s Top 10 Under 40 award winners. While they may have different crops or businesses, they all share the same passion for plants.
Sept. 21, 2016, Stratford, Ont. – Adrian and Jodi Roelands of Roelands Plant Farms Inc. have been selected as Ontario’s Outstanding Young Farmers for 2016.
October 2016 – This year’s Lifetime Achievement Award winner of Flowers Canada Growers was a pioneer in North America in growing one of the most popular houseplants.
Jan. 16, 2017, Grimsby, Ont. – The 2017 Research Conference of Flowers Canada Ontario and the Cecil Delworth Foundation will focus on Best Management Practices in the areas of greenhouse water management, floriculture fertility, LED lighting and pest management.
Dec. 12, 2016, Overton, TX – Rows of vivid red poinsettias inside Greenhouse No. 4 at the Texas A&M AgriLife Research and Extension Center in Overton are as eye-catching as a flashing stop light.
Nov. 1, 2016, Vineland Station, Ont. – One of the world’s leading horticultural research centres has posted an impact study of its first decade of innovation.
Oct. 28, 2016, Vineland Station, Ont. – The Vineland Research and Innovation Centre is receiving a $920,000 federal investment to develop new disease-resistant apple and greenhouse tomato varieties that will contribute to the long-term growth and profitability of these two sectors.
Oct. 18, 2016, Vineland Station, Ont. – Updates on some of the world’s leading horticulture research are now online.
Sept. 27, 2016, Kobe, Japan – Researchers have used 3D live imaging to observe the formation process of lateral roots in plants, and clarified part of the mechanism that creates new meristematic tissue.
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